For children’s tablet producer Kurio we developed an animation showing the imaginitive possibilities of the tablet, as well as safety features. To be able to fully express the joy of children we opted to animate this animation partially frame-by-frame on top op video. To be able to mix the frame-by-frame seamlessly with the motion design I designed a clean, colourful style that can easily blend vector with pixels.
Credits
Creative director: Marcel Sterk
Concept: Marcel Sterk, Wouter Wolff
Design: Karin van Zon
Frame-by-frame animation: Karin van Zon
Motion design: Daphne Betten
Video: Tom van den Berg
Produced at BEWYRD